How artificial intelligence will change the future of marketing
One thing is certain! Artificial intelligence is transforming the marketing industry for the better. You might wonder how that’s possible. Marketers have been able to spot trends and predict them for years thanks to artificial intelligence (AI) technology.
By making AI a core part of an agency’s digital marketing strategy, they can increase their sales AND save money in the process.
AI is expected to have a positive impact on sustainability, scalability, and global trends on a larger scale. Cities, government issues, and politics will all be impacted. When used properly, it has the potential to benefit the entire world.
Here are some of the arenas AI will impact marketing-wise:
Strong predictive ability will aid marketers
Using conversational assistance, marketers will be able to delve deeper into customers’ needs and ongoing trends, allowing them to more accurately predict future trends.
Customer service will be provided by the chatbot
Currently, Chatbot greets customers, learns their preferences, and presents them with a variety of options. Customers can then make their selections. As of now, the chatbot serves as an initial navigational menu. However, in the future, this will not be the case. Instead, this conversational agent will interact with customers in all languages and time zones, 24/7.
AI integration into email & SMS marketing strategy
Email marketing is here to stay. According to Statista, there were 3.9 billion global users in 2019, and in 2023 this figure is set to grow to 4.3 billion. AI is reshaping email marketing and SMS messaging and has great potential for these areas in the future. Based on the capitalization of big data and strong analytics of AI, the email marketing strategy may transform in the following ways;
- Provide businesses the analysis of email marketing campaigns and their impact in detail.
- Provide an effective email retargeting mechanism to approach customers that have shown interest.
Smart Product searching
The companies are using AI applications in their search engines for quality control (getting rid of the low-quality spam) and creating ranking algorithms. In future AI is going to change Searching products and services in following ways;
Automated content creation
This is yet another area where AI will help marketers immensely. Businesses are now paying attention to this future as many AI-based content automation tools are now replacing the content writers. The beverage giant Coca-cola for instance is using this to automate its advertising narratives.
Image Recognition
People and objects can be identified through images and/or videos with the help of AI. This allows marketers to reach out to customers and influencers on social media more quickly and create personalized content for them. Amazon, Facebook, and Pinterest are just a few of the large companies that have begun to use this technology.
Programmatic Ad Targeting
Retailers can use data and predictive analytics to create ad campaigns for individual customers. Artificial intelligence can figure out when the best time is to show an ad and even adjust bidding strategies for online ads.
- 61% of marketers say artificial intelligence is the most important aspect of their data strategy.
- 80% of business and tech leaders say AI already boosts productivity.
- Current AI technology can boost business productivity by up to 40%.
- 97% of mobile users are using AI-powered voice assistants.
- 83% of early AI adopters have already achieved substantial (30%) or moderate (53%) economic benefits.
AI Tools That Will Change the Future of Marketing
AI Is a powerful marketing tool, that is for sure. What does it entail? In short, AI helps companies to address one of the most critical challenges of business today – consumer acquisition.
From the planning stage all the way to the conversion and customer loyalty phases, AI plays a critical role in the success of any marketing campaign. As a result, organizations that fully leverage AI will gain an advantage over their competitors.
The fact that the industry is undergoing such a huge change is likely to become an increasingly pertinent point of discussion in the coming year. What has been seen so far are just initial applications of the new AI technology. A few notable AI examples include Amazon’s “Buy with Amazon” feature and, of course, Alexa, the voice assistant that has been integrated into homes all over the world.
Here are some AI tools that you should check out for help with digital marketing:
- Acquisio Turing – PPC bid and budget management software;
- Bramework – keyword analysis, blog builder, and AI content generator;
- Cortex – optimizes social media content;
- Crayon – tracking, and analysis;
- Drift – chatbot and customer engagement AI;
- HubSpot – inbound lead generation, CRM;
- Google Cloud AI – Data labeling, prediction, data science, and machine learning platform;
- Conversica – AI assistance to engage customers in authentic conversations;
- Pattern89 – predictive marketing AI for Facebook, Instagram, and Google ads;
- Atomic Reach – AI content editing tool.
Conclusion
AI can provide businesses with deep insights into their customers through machine learning and big data analysis. AI will continue to push the boundaries of how businesses and customers interact, providing you with new and improved ways to reach your target audience. Ultimately, imagination and innovation will determine the future of AI’s role in marketing technologies. Combining different technologies can result in businesses outcompeting other leading players in the market for years.